It's a well-known fact that contractors get significantly less business during the winter (in terms of home repair and construction). It's cold and the weather is unpredictable; people just want to stay inside and wait until spring to get home repairs completed. Then, the contractors are basically stumbling over jobs. In short, a contractor's winter lack lucrative opportunities.
It's also a well-known fact that gym memberships skyrocket after New Year's Day. A recent article pinpointed one gym company, Strait Fitness, which gets 15% of its total annual memberships via post-New Year's Day: http://www.marketplace.org/topics/business/new-years-resolutions-boost-gym-memberships
A common resolution is to "lose those last ten pounds." It's a resolution that is much easier said than done. Furthermore, if someone has gained weight over the holidays, the weight loss goal should really be 10+ whatever was gained.
In addition to joining gyms, January is the time of the year where you have to hear all about pitas, flat breads, "low carbing" it, Greek yogurt, and other seemingly miraculous wonder-foods. A lot of it is processed shit anyway. I say that the way to eat is to be able to state the ingredients, point blank, of your meals. For instance, I had yams, green beans, chicken, carrots, and olive oil for dinner. Easy enough to say. I also had enriched flour, water, malt, canola oil, salt, yeast, and soda...otherwise known as pretzels.
It's also a well-known fact that gym memberships skyrocket after New Year's Day. A recent article pinpointed one gym company, Strait Fitness, which gets 15% of its total annual memberships via post-New Year's Day: http://www.marketplace.org/topics/business/new-years-resolutions-boost-gym-memberships
A common resolution is to "lose those last ten pounds." It's a resolution that is much easier said than done. Furthermore, if someone has gained weight over the holidays, the weight loss goal should really be 10+ whatever was gained.
In addition to joining gyms, January is the time of the year where you have to hear all about pitas, flat breads, "low carbing" it, Greek yogurt, and other seemingly miraculous wonder-foods. A lot of it is processed shit anyway. I say that the way to eat is to be able to state the ingredients, point blank, of your meals. For instance, I had yams, green beans, chicken, carrots, and olive oil for dinner. Easy enough to say. I also had enriched flour, water, malt, canola oil, salt, yeast, and soda...otherwise known as pretzels.
According to another article, about 33% of all resolutions are broken by the end of January and 80% are broken overall. Okay, that was not really from an article, but rather it was from wikianswers. Anyway, we all know that resolutions rarely turn into permanent habits.
My great idea is for contractors, during winter months, to open gyms targeted at the people who make gym membership their New Year's resolution. The contractors could make loads of money for three months. By the end of March, membership would have dwindled, but it would not matter since the end of March is likely the beginning of "contractor season." The Resolutions Fitness Centers would be a winter job gig for the contractors.
This idea came to my mind because the gym was so crazily packed today. I had to deal with limited access to treadmills; meanwhile, some girl was walking at a 2.0 mph pace. 2.0?!?!?! I don't care if you're a contestant on Biggest Loser; you can do better than a 2.0mph pace--that's a 30 minute mile! You might as well cut down on the snacking and just sit on your ass at home instead.
Resolution Fitness Center....I think it could work.
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